Tuesday, August 7, 2007

Importance of Capacity Research

Margaret King has an article titled "Prospect Research: What You Don't Know and How it Can Hurt You" in this month's Fundraising Success gives a great example of why capacity research is so important. While her description of research techniques is simplified for the publication, it is a good piece to forward to development staff who may not understand the value of research.

1 comment:

vblack said...

How can I get a copy of this article?